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Social media marketing is one of the fastest and most effective ways to spread the word about your company. But, alongside...

When it comes to your company's direct marketing, it's important to make its website as conducive to new potential customers as possible.
This means that all of your company contact...

When building a website, direct email marketing campaign or SEO campaign, it's important to always consider the customer's...

Recently, a market research consultant called Market Strategies conducted a study to determine which brands were the most "social" - or, in other words, the most successful with social media....

Many business owners have heard of hashtags, and have seen them used in news and pop culture references. In fact, many companies choose to launch Twitter campaigns that use hashtags to relate back...

For small and medium-sized businesses looking to make a splash with their direct e mail marketing and social media...

When planning out an effective direct email marketing or social media marketing campaign, it's important that companies understand their target audience as closely as possible. But, as a new study...

If your company isn't already familiar with a Klout score, it is a way to "measure your influence." By calculating your connections, followers and friends on social media platforms, your Klout...

Content marketing is a great way to display your company's level of knowledge about your industry, interact with online consumers and even help with your...

This blog recently posted about the mobile application Instagram, and the ways in which companies can use it to launch a social media marketing campaign and target a new audience with unique...

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