Social cues are difficult enough, but social media cues are another story entirely. Perhaps your company has set up its brand page on Facebook, and you are wondering whether your direct marketing campaigns should be focused on getting more people to "like" your company, or more people to "share" your website. So, what's the difference?
If a person likes something on Facebook, such as a post or picture, it's usually an isolated incident. It might show up on his or her friends' news feeds, but the like won't necessarily be posted on their wall.
The same goes for when a person likes your company on Facebook. It's a positive response, but it's also typically an isolated incident. From that very first like, you want to interact with them so that they will continue to like your company's status updates, comment on your pictures, and hopefully, share your content.
While likes are a great show of support and can certainly boost your company website search engine optimization (SEO) results, shares on Facebook are even better. A share is when a person (or company, or any type of entity, for that matter) shares the content (blog post, landing page, video, etc.) that you have posted on your page.
By doing so, the sharer is not only showing support - he is recommending your company's product or service. Plus, shares have a higher chance of showing up on news feeds, and they are posted straight to a person's Facebook wall.
If your company wants other marketing tips for small business Facebook accounts, and other social media marketing advice, a MarketShare professional can show you how to use social media for an increase in customers and growth.