Articles

OMG – Our Website is Down!

So your website “went down” and you are hysterical! OMG – what are you going to do?? All of your clients will think you are out of business! Your staff is driving you crazy… “Call the ‘web guy’”, “Call the marketing company”, “Get the IT Dept involved”. “OMG – our website is down!”

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4 Ways to Overcome Marketing Challenges Forever

For most small business owners, marketing is an overwhelming concept. They need marketing solutions that ensure a smooth-running, profitable business yet most don’t know where to begin or how to focus their efforts. 90% of small businesses don’t even have a marketing plan. It’s difficult to reach your destination if you don’t know where you’re going!

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Social Media

Five Marketing Strategies For Success

Everyone is talking about it – Social Media that is. In every business meeting we attend or oversee invariably the subject of social media comes up. Like all marketing tactics, social media is just another tool in the marketing “tool kit”. Used properly it can be a great door opener – used poorly it can wreak havoc on a company’s brand and image.

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When Is It Time To Redesign Your Website?

With all things digital changing as often as they do these days, many of our clients have asked us, “Do you think our website needs an update or a redesign?”

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9 Marketing Mistakes Professional Service Firms Make

Here are some of the most common mistakes that are seen when it comes to marketing a professional service practice.

1. Skipping Strategy and Charging Straight Ahead to Tactics.
One of the fastest ways to lose money and become frustrated with marketing is to fall into the “marketing idea of the week” syndrome. Resist the temptation to “just do something” and spend more time developing a solid strategy.

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7 Things You Must Do On Your LinkedIn Profile

With so many active professional people on LinkedIn today, you can leverage this huge network.

A little over ten years after LinkedIn launched (yes folks it has been more than ten years already!), here are some quick stats you should be aware of

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Does Your Company Need a “Marketing Intervention?”

You may ask – what IS a Marketing Intervention anyway? How do I know if my company needs one? It’s time to consider an “Intervention” when you realize that everything related to marketing your firm should be updated and refreshed. It’s a time to Re-Market, Re-brand, and Re-Invent your company’s position in your marketplace. 

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