Project Marketing

Whether in support of your strategic plan, or to support a single marketing initiative, we work with you to deliver creative, quality projects. To help you understand the many aspects of tactical marketing initiatives, fill out our Project Checklist:

Web design & development

Since the inception of the World Wide Web, MarketShare has been helping our clients leverage their power to gain market share. As the web has matured, we have stayed current in all aspects of website development:

Website design and site plan

Whether launching a new web site or making changes to your current one, MarketShare has the creative talent, design expertise, and deep understanding of the web and its value to make sure your website enhances your corporate identity, is user-friendly, and helps grow your business.

Web content - copywriting, visuals/graphics, page production, interactive, etc.

MarketShare understands that the content of your website must be clear and concise in order to capture the attention of the user. Our expert copywriters use your ideas and value propositions, along with dynamic graphics, to clearly describe your business and the value you bring to your customer. We help you identify areas for interaction with your target market with the help of blogs, banner ads, social media, and ecommerce applications.

Search engine marketing/optimization

You’ve probably been bombarded with these expressions — Google AdWords; PPC Pay Per Click; BING Search; YahooMaps; Key Word Search; META tags and ALT tags. What do all of these really mean? Simply stated, they are some of the many methods to increase your website’s visibility on search engines. We set up a search marketing program by editing your content and coding in order to increase your website’s relevance to a specific market. MarketShare stays current on all the latest methods for your target audience to find you quickly and easily on the web. That means more people will find your website that are “searching” for your products or services.

Graphic design

MarketShare will help you to develop the various elements of your corporate identity, and then executes them in all media and materials, such as web, print, literature, ads, trade show displays, package design, and promotional items.

Copywriting and editing

Your message is very important and you need to let your customers and the public know who you are, what you do and how you can help them. Our experienced copywriters can craft just the right words and phrases, and tell your story for a website, corporate literature, ads, direct marketing materials or even your blog!

Have your copy written already but want to be sure it delivers the information with the right tone and makes the best impression??Let us do your editing.?We’ll review your copy, advise you if it needs some “tweaking” and then edit the message so that it fulfills your hoghest expectations.

Collateral materials & sales literature

We work with you to create materials in support of your sales and marketing efforts, including folders, sales sheets, and brochures. Our graphic designers ensure quality deliverables that foster your image and clearly define your product and services.

Print Advertising

At MarktShare we are experienced in planning and implementing an advertising campaign. Whether you are trying to reach consumers (B-2-C) or the trade in a particular industry (B-2-B), we will construct an appropriate media plan and schedule within your budget, design and produce the ads, and follow up with the publishers to ensure the best placement possible.

Video production — for websites & corporate

Whether using video for webinars, websites, or onsite employee and sales training, MarketShare has the tools and expertise to produce an effective and memorable presentation.

Photography

MarketShare helps you select the appropriate stock photography for your website, literature, and ads. We also provide custom commercial photography when needed.

Trade show booth design & production

Your trade show booth reflects your company’s identity to a key audience. We work with you to ensure that the correct message is conveyed, designed, and produced with quality for both large booths, banner stands, and tabletops.

Promotional items

MarketShare offers a wide range of promotional items – from inexpensive giveaways, employee reward programs, and high-level management and client gifts.

Package Design and Point of Purchase Displays

Our graphic designers and copywriters are experienced in designing creative, eye-catching package graphics and point of purchase displays.

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